As you start to explore what executive coaching is, it is helpful to understand the definition of coaching. The International Coach Federation (ICF), a governing body that sets standards and ethics for professional coaches, defines coaching as a partnership between coach and client that results in a thought-provoking and creative process that inspires the client to maximize their personal and professional potential. Coaching is a client-driven process that’s distinct from other service professions, such as counseling, mentoring, consulting, and training.